Specialized in restructuring complex healthcare websites into intuitive, user-centered journeys. From 3,000 pages to clarity.
Start Your ProjectWe specialize in untangling sprawling hospital and health system websites. Our process reduces cognitive load, eliminates redundancy, and creates clear pathways for patients, caregivers, and community audiences.
Whether you're managing 500 service pages or 1,500 physician profiles, we build information architectures that scale beautifully and serve real human needs.
Restructured 420 service pages into 6 core patient journeys. Reduced bounce rate by 41% and increased appointment bookings by 29%.
Designed taxonomy for 890 physician profiles and 200+ condition pages. Created personalized pathways for acute vs. chronic pain patients.
Consolidated 8 subspecialty microsites into unified IA. Mapped 3 distinct user types with custom navigation patterns for each.
Full IA overhaul for 2,800-page hospital network. Reduced core content by 62% through strategic consolidation and standardization.
Built IA framework for multi-disciplinary practice. Designed separate flows for new patients, existing patients, and wellness seekers.
Architected thought-leadership platform with 400+ articles. Designed taxonomy around care stages, not clinical departments.
Let's talk about your IA challenge. We typically start with a discovery call to understand your content landscape and user needs.
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